A long-standing ritual of spring, the Masters has its own personality. Some of its traditions are well known, others not so much. Many of the questions we get from our Masters guests are about how to get the most out of their visit, including how to navigate its celebrated customs and traditions. We’ve learned a lot from our many visits to Augusta and have compiled some information to help all of those who hope to experience this iconic tournament one day.
Official Masters merchandise is only available at Augusta National during Masters week. The question isn’t whether you will buy something, it’s when and how much. No doubt you’ll have a long list of requests from friends and family but when to buy it all will require some careful planning. Buy it too early and you’ll be lugging it around with you all day. Buy it too late in the tournament and you’ll find little selection left. It’s a fine line and the struggle is real. Your brother-in-law and your friends at the club are counting on you.
Most first time visitors are shocked at the food and drink prices at Augusta National. Not because they’re so high, because they are so wildly inexpensive. You’ll feel like you’re in a different era. Where else in the world of sport can you grab a beer and one of those famous pillowy soft pimento cheese sandwiches for just $5.50?
If you want to sit down somewhere other than the grandstands on Augusta National, you’ll want to purchase or bring along a chair (but you’ll need to make sure it’s collapsible and doesn’t have armrests – Augusta National is strict with their rules). We definitely recommend buying a Masters chair; few things are more fun than showing up at a summer event and nonchalantly putting down your green Masters-logoed chair. “Oh yeah, that’s right, I did go the Masters this year.” Spots are first come, first serve. Many patrons (as you’ve likely noticed on TV, Masters attendees are referred to as patrons, never fans) will claim their spot early in the day and come and go as they please. There’s no need to worry about someone taking your chair or spot, that’s simply unheard of at this event and one of the many joys of the Masters. If you plan to plant a chair on Sunday for the lucky golfer’s emotional walk up 18, you will need to be there very early. It’s coveted real estate on Sunday.
As with anything related to the great game of golf, it is important to know the rules. Masters patrons are keen observers of the etiquette and rules of this well-heeled event. Don’t worry, before you go we’ll send you a complete list of items that you can and can’t bring with you, like no phones or cameras after the practice rounds conclude. So for now, politeness rules the day, decorum is the modus operandi, and make sure your golf outfit is properly matched.
The Souvenir Photo
You know how they say you can’t get a picture during the Masters? Well, that’s not entirely true. To be clear, we are not recommending flouting the very serious rule about cameras. Instead, as you are making your way towards the Par 3 Course, you will likely see a line forming near the first hole. This is the picture line. Right near Founders Circle the Club will take your picture with the magnolias, Masters logo, and clubhouse in the background. After they have taken your picture, they will give you a small plastic card that will allow you to retrieve the picture online later. Apart from the time spent, it won’t cost you a thing.
The Big Decision
For many people the highlight of the tournament is watching the last few deciding holes on Sunday afternoon. The anticipation and excitement is there and the whole week often comes down to the back nine at Augusta. While most patrons want to stay to experience this live, it makes for a challenge to find a good spot to view the action from. In fact, many patrons will leave early and head to a hospitality venue or somewhere else where they can watch the action on TV to guarantee themselves a great view. Should you stay or should you go? It’s something you may want to think about before Sunday.
To do hospitality or not do hospitality, that is the question. This is something that is very much personal preference and another unique aspect that makes Augusta special. Unlike any other golf event, there is no hospitality on the course at Augusta National. This has created a variety of offsite hospitality venues, each with their own strengths. Roadtrips partners with the most solid hospitality providers and we can match you with the most well suited option.
After a few days on a golf high, we know first hand how hard it is to head back to real life. Instead, many of our clients choose to extend their trip with a few extra days in Hilton Head, Savannah, or a number of other golf destinations in the area.
One of the great things about travelling with Roadtrips is our team of professional hosts comprised of international sporting event experts and local hosts. We at Roadtrips want to help set your expectations and do whatever we can to ensure that you are prepared for everything you may encounter in Augusta and to create the best possible experience for our Masters guests.
For more insider tips on how to make the most out of your experience at the Masters, download our complimentary Augusta Travel Guide.